Detect lead generation fraud fraud is essential for protecting your marketing program against fraudulent activity. The monetary impact of fake leads can be huge, and it can damage your brand reputation with potential customers.

The Cost of Lead Gen Fraud

In many online marketing campaigns, you’ll find links to forms that collect information about potential customers. The form may ask for email address, phone number, or other personal information. The goal of these forms is to capture the contact data of interested consumers and offer them something of value in exchange.

While most legitimate forms are transparent about how they use the information, there are some lead generators that will sell this information to marketers who can leverage it to promote their own products and services. These lead generators can be very difficult to spot, but the good news is that there are several things you can do to protect your marketing program against them.

Identifying Lead Generation Fraud: How to Detect Fake Leads and Protect Your Business

Bot Traffic Fraud: The most common type of lead generation fraud involves using bots to generate traffic to your website or landing page. This can be a tricky situation to detect, since bots can easily complete repetitive tasks and submit forms to your site.

Incentive Fraud: Another way that bad actors commit lead fraud is through incentivizing users to provide fake or low-quality leads in exchange for a reward. This can include providing free gifts, cash back, or rewards in return for submitting their personal information.