One of the most effective ways to engage your audience is through photography. The use of images in a marketing manchester | CandyMarketing campaign is an integral part of your brand story and is a key part of the visual identity of Manchester. The use of high-quality imagery is vital to all communications and the success of your campaign. The Manchester lenses convey messages of intimacy, community, growth and safety. To use photos effectively, you must make sure that they convey the same messaging as the written text.
How to Use Images in Marketing Campaigns
The Marketing Office manages Manchester’s YouTube channel, and is open to upload videos from other sources. If you have an idea for a video, you can contact the office of marketing to have it uploaded. The videos are posted on the university’s website and are accessible via social media platforms. To submit a video to the Manchester YouTube channel, please contact the Marketing team. This team will be happy to help. However, you must make sure that your content is related to the university’s mission, goals and objectives.
For photos used in marketing campaigns, you must obtain the consent of the people in the picture. This is important for many reasons. First of all, you should always ask for the consent of the person pictured, and second, don’t copy images from other websites. Using photographs of people in Manchester will create a more authentic and human connection to your audience. Secondly, you should avoid using images from Google or other free photo sites, as they do not have the permission to publish them.
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